March 1, 1973Central States Speech Journal

Selective exposure and candidate image: A field study over time

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LKLynda Lee KaidSouthern Illinois University Carbondale RHRobert O. HirschNortheastern Illinois University

Abstract

This study investigates a campaign speaking appearance by Senator Edmund Muskie to determine if the audiences of a political candidate are predisposed in his favor. Additionally, an attempt is made to discover if a positive shift in image can occur and persist over time as a result of the speaking appearance.

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Kaid et al. (1973) studied this question.

synapsesocial.com/papers/6a73235d0c0db29dfc2c178c https://doi.org/10.1080/10510977309363142

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Selective exposure and candidate image: A field study over time

Abstract

Discussion

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Cite This Study

Selective exposure and candidate image: A field study over time

Abstract

Discussion

Member takes

Cite This Study

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