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This study was carried out to investigate competitive capabilities of firms operating in the logistics industry. Theobjective of the research was to study the effects of strategic elements associated with competitive capabilitieson corporate image, profitability, and growth. Key strategic elements for building competitive capabilities wereproposed to consist of service quality, marketing capabilities, and management capabilities. The results suggestthat the firms’ first priority level in building competitive capabilities must rest on rendering reliable and speedyservices, providing varying services, and offering attractive prices. The second priority level is to provide rapidcustomer response, make service facilities available and attractive, make sure that service location is convenientfor access, and utilize up-to-date IT to improve service operations.
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Apicha Boonpattarakan (2012) studied this question.
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