Images and Perceptions as Barriers to the Use of Library Staff andServices

Discusses the images and perceptions that individuals and library funders hold of libraries, library services and the librarian profession in relation to effective use of libraries and the skills of librarians. Argues that contributing factors to non‐use and under‐use are also those images and perceptions which librarians themselves hold of their profession and of potential users and their information needs. It is not only negative images and perceptions that need to be overcome but also barriers caused by lack of awareness of the “library world” and unrealistic expectations. Draws on surveys and experiences across all types of libraries from school to university and public to private sector.