A Theory of Vernacular Rhetoric: The Case of the “Sinner's Prayer” Online

This paper seeks to rigorously define and illustrate the analytic category of “vernacular rhetoric” through an examination of the “Sinner's Prayer” as it appears on an amateur web page. In the online environment, this invitation to a traditional prayer performance seems to be a strategy for converting non-Christians. Through the application of the concept of vernacular rhetoric, however, it becomes clear that the deployment of the prayer can also function as an invitation for the already-converted to “testify” to their faith. In this way, the apparently evangelic prayer form also functions as an invitation for the already-converted to perform previously held values. By applying the concept of vernacular rhetoric to this example of online discourse, its value as an analytic category becomes clear because it can address the performative nature of World Wide Web-based documents.