Research question: This study explores the future of top-tier sport media production by examining the impact of emerging technological innovations, increasing environmental awareness, and evolving audience demands by 2030. It addresses a gap in the literature by focusing on the entire sport media value chain, beyond content creation, to include aggregation and distribution.Research methods: Using a Delphi study approach, we gathered data from 43 experts in the global sport media industry. Experts evaluated 11 projections across content creation, aggregation, and distribution. Quantitative data was supplemented by qualitative feedback to enhance the reliability of the insights.Results and findings: The findings indicate a shift toward automated, personalized, and environmentally sustainable production processes driven by AI, decentralized eco-friendly methods, and advanced data analytics. Key projections highlight AI-driven logistics, remote production, and the increased role of personalized virtual advertising.Implications: The study provides valuable insights for both academic research and industry practice, offering a roadmap for executives to navigate upcoming technological, environmental, and audience-centric changes. The shift towards sustainability and technology integration is crucial for the future competitiveness and relevance of top-tier sport media production.
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Geissler et al. (2025) studied this question.
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