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Utilizing a semantic differential measurement technique and a sample of college students (N=123), middle-aged adults (N=90), and elderly adults (N=108), this study investigated devaluation of old age in comparison to age in general. Devaluation was predicted from attitudes toward: (1) cultural values and (2) negative concomitants of old age, as well as (3) demographic variables, and (4) self-reported intergenerational contact. All age groups devalued old age. Attitudes toward personal productivity, achievement, and independence contributed significantly to devaluation of old age. Negative attitude toward death was a significant predictor of devaluation of old age among the young and middle-aged sample. The most consistent predictor of devaluation was negative attitudes toward poor health.
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C. Collette-Pratt (1976) studied this question.
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