May 3, 2013Sport Management Review

Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies

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Abstract

Highlights• Employees accept social media regardless of age or position in the NGB.• No difference in motivation to use social media existed amongst NGB employees.• NGBs seem to use social media as a communications tool more than a marketing tool.

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Cite This Study

Andrea N. Eagleman (2013) studied this question.

synapsesocial.com/papers/6a73880d30bc69be694e651a https://doi.org/10.1016/j.smr.2013.03.004

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Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies

Abstract

Discussion

Cite This Study

Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies

Abstract

Discussion

Cite This Study

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