Determinants of Consumers Knowledge on their Rights in Telecommunication Markets : Case of Tanzania

In modern telecommunications markets, consumers play an important role in maintaining competitive forces in the markets. Consumers shape the industry by either opting to consume services from the most efficient produces, or seeking for redress whenever service providers perform below the set standards which results in breach of consumer rights. Particularly on the later, consumer assertiveness to seek redress is hinged on their knowledge of consumer rights in the telecommunications industry, ability to recognize when their rights are breached, and understanding the institutions to follow in seeking redress. This paper uses the ordered logit (Ologit) regression model to study determinants of consumer knowledge on their rights in the telecommunication industry in Tanzania.