Effects of Social Factors and Game Factors on Commitment of Mobile Social Network Games(M-SNG)

This is the authors' abstract. We don't add key points for this paper.

Purpose: The purposes of this study are (1) to examine why users commit to M-SNG and (2) to understand what factors impact M-SNG users’enjoyment, motivation and commitment.Methods: We use a questionnaire survey to collect 190 data on users’ perception on M-SNG. we also use a structural equation modeling method with Smart PLS 3.0Results: Playfulness, design aesthetics, competition and social identity are found to be statistically significant factors affecting enjoyment and motivation. Also, enjoyment and motivation are found to be statistically significant factors affecting commitment.Conclusion: We suggest three points of view as game factors, socio-game factors, and social factors. Game factors are more important than other factors. Also, enjoyment is a more powerful factor than motivation in affecting user’s commitment to using M-SNG.