Modern customer service in selected shops: A comparative analysis

The growing role of technology in customer service is evident, particularly through solutions like self-service checkouts. These methods address evolving customer expectations and business needs. The aim of this study is to analyze modern in-store customer service methods and suggest improvements. A diagnostic survey showed that customers generally view self-service checkouts positively. Entrepreneurs benefit from reduced staffing costs and increased efficiency, although the systems involve high investment and a risk of theft or fraud. Despite some inconveniences, the popularity of self-service options continues to rise. Their future development appears promising, with potential to improve user convenience and attract more customers through ongoing innovation.