Chinese foreign direct investment in European countries

Chinese foreign direct investment in the world has long and successful tradition. Over the past decade, China has become one of the largest exporters of foreign investment in the world, including European countries. China's investment in Europe brings a number of benefits in terms of technology, know-how, improving the reputation of existing brands, establishing a logistical market in the European market. Looking from the viewpoint of the host countries, the inflow of Chinese investments brought new economic opportunities, especially in those European countries that had poor economic growth, faced with high unemployment after the Euro crisis. This paper presents global trends of Chinese foreign direct investment, the motives that have prompted Chinese investors to invest in European countries, the needs of the EU for Chinese investment, and good example of attracting Chinese investments in Serbia.