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August 3, 2026Journal of Product Innovation ManagementOpen Access

Product Introduction Events and Stock Returns: A Meta‐Analysis

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Authors

NGNiklas GrubeEMErik MaierTBTammo H.A. Bijmolt

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Grube et al. (2026) studied this question.

synapsesocial.com/papers/6a73dd30d0d1650e4d69f6a8https://doi.org/10.1111/jpim.70056
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