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This study examined how particular interpersonal goals relate to the expression of emotions during social interaction for people particularly high and low in self-monitoring needs. Before interacting with a partner, participants were assigned a goal of either self-promotion (appearing competent), ingratiation (appearing likable), or were assigned no specific goal. Naive judges viewed 15-sec segments of these interactions and rated participants regarding the emotions displayed. Results indicate that displays of positive and negative emotion are differentially affected by an individual's self-monitoring status, self-presentational goal, and gender. Overall, high self-monitors and women expressed less negative emotion and more positive emotion than low self-monitors and men. Furthermore, although women showed little variability in their displays of negative emotion due to goal, men's displays of negative emotion were affected by self-presentational goals.
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Levine et al. (1997) studied this question.
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