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50 university students (25 men) ranked 6 somatotyped female physiques for 15 concepts and demonstrated significant social stereotyping in 14 of the 15 concepts. Regarding sex differences, men were significantly more consistent in stereotyping on 6 concepts (Like Least, Like Best, Wife, Old, Homosexual, and Alcoholic), while the female Ss were more consistent on the concept Self. These findings suggest that sex differences in stereotyping are specific to certain concepts and do not reflect a general sex difference.
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Stewart et al. (1973) studied this question.
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