The major premise of this article is that current and emerging applications of electronic and computer technologies can assist marketing educators in teaching college-level business students both task-related and critical thinking skills. The article (1) reviews selected learning style and teaching style literature, (2) provides examples of new multimedia technologies and delivery systems, (3) proposes a framework that can serve as an organizing structure for choosing an appropriate multimedia delivery system, and (4) briefly outlines implications for researchers, educators, and students.
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Ronchetto et al. (1992) studied this question.
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