Survey of Stakeholders: A Tool for Assessing the Importance of Proposed Curriculum Changes

This study examines how stakeholders (students, faculty, alumni, and the business community) perceived the importance of proposed program changes by a school of business. Greater involvement of the business community in the classroom was the highest rated initiative across all groups surveyed. Overall, very few differences occurred among stakeholder groups in their perceptions. This type of technique is increasingly important as business schools undergo continual reform.