How Will They Know Right from Wrong? A Study of Ethics in the Mission Statements and Curriculum of AACSB Undergraduate Marketing Programs

This article focuses on mission statement content and ethics course requirements for domestic AACSB member schools with undergraduate marketing degree programs. Looking at the mission statements and curriculum requirements of 286 schools, results revealed that 64% of the schools either had mission statements that included ethical content, ethics course requirements, or both. Public institutions (30%) were less likely to have an ethics course requirement than private institutions (68%). Implications for marketing education and developing ethical marketers are discussed.