Thar's gold in them thar constructs

Conceptualization and measurement of constructs provide many opportunities for contributing to information systems research and practice by providing a better understanding and explanation of interesting and important phenomena. To assist researchers in such endeavors, this paper describes four approaches to construct conceptualization and illustrates them with examples from past research. The paper also suggests directions for future research by identifying examples of constructs that stand to benefit from the application of the four approaches.