Audience Behavior in the New Media Environment

Journal Article Audience Behavior in the New Media Environment Get access James G. Webster James G. Webster 1James G. Webster is Associate Professor in the Department of Radio/Television/Film, and a Fellow of the Institute for Modern Communications, Northwestern University. The author thanks Arbitron Company for making the necessary data available Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 36, Issue 3, September 1986, Pages 77–91, https://doi.org/10.1111/j.1460-2466.1986.tb01439.x Published: 07 February 2006