What question did this study set out to answer?

This research aims to explore how algorithmic transparency influences compulsive buying behavior in online consumers.

Governed overconsumption: algorithmic transparency and compulsive buying in Vietnam’s platform economy

View Full Paper

Ask AI

Bookmark

This research aims to explore how algorithmic transparency influences compulsive buying behavior in online consumers.
Survey data was collected from 317 online consumers in Vietnam's platform economy.
A moderated-mediation model was tested using the S-O-R framework and economics of information.
Emotional arousal's relationship to compulsive buying was analyzed considering influencers like self-control and online social influence.
Ad personalization and algorithmic transparency both positively affected emotional arousal (p<0.05).
Higher levels of algorithmic transparency strengthened the positive relationship between personalization and arousal.
Self-control negatively affected the arousal-compulsive buying link, while online social influence increased this link, especially among older consumers.

No takes yet. Share an insight, caveat, or question.

Randomized trial reveals the impact of algorithmic transparency on compulsive buying, suggesting the need for safeguards.

Tuu et al. (2026) studied this question.

View Full Paper

Ask AI

Bookmark