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August 7, 2026Discourse & Society

Selling surveillance: The discursive legitimation of AI control in Japanese convenience stores

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Authors

GBGwen BouvierYJYong Jiang

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Overview

Analysis of marketing strategies reveals how AI surveillance legitimizes control in stores, suggesting broader implications for society.

Key Points

  • This article investigates how AI surveillance is marketed to convenience stores and legitimizes its implementation.
  • Analyzed marketing materials from technology company Vaak
  • Examined the discursive framing of AI surveillance in the context of Japan's Society 5.0 policy
  • Explored representations of customers and staff in the surveillance narrative.
  • AI surveillance is presented as an autonomous and objective necessity, legitimizing control over customers and staff.
  • Marketing materials reinforce the idea that surveillance is essential for safety, obscuring underlying causes of crime.
  • The portrayal of AI as beneficial limits opportunities for critical discussion about its societal impact.

Cite This Study

Bouvier et al. (2026) studied this question.

synapsesocial.com/papers/6a758bae847ab6d26c01f0fehttps://doi.org/10.1177/09579265261463722
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1From Print Capitalism to Data Capitalism in Japan: Desertification through Dataveillance2026
  2. 2AI-Based Surveillance vs. Right to Privacy2026
  3. 3Data sacrifices and the ‘third way’ toward AI: justification and critique in local conflicts over automated surveillance2026
  4. 4Surveillance Capitalism, Consumer Subjectivity and Marketing in the Age of Artificial Intelligence2025 · 3 citations
  5. 5Balancing public safety and civil rights: Successes and challenges of AI-based video surveillance systems2025 · 1 citations