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This study aims to explore how marketization influences moral evaluations and the relationship between virtues and vices in China.

Virtues, vices, and valuation: Marketization and moral evaluation in China

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Conjoint experimental design explores marketization's impact on moral evaluations across regions in China, indicating complex changes in values.

This study aims to explore how marketization influences moral evaluations and the relationship between virtues and vices in China.
Conjoint experimental design used to create hypothetical profiles of virtues and vices.
Analysis based on individual and province fixed-effects models across varying levels of marketization.
Assessment of moral evaluations within different moral domains across regions in China.
As marketization intensifies, the linkage between virtues and vices becomes more connected.
Market-oriented moralities like integrity and justice gain support with increased marketization levels.
Some moralities, such as filial piety and frugality, show a decline in importance as marketization grows.

Anning Hu (2026) studied this question.

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Conjoint experimental design explores marketization's impact on moral evaluations across regions in China, indicating complex changes in values.