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This study aims to explore how different educational contexts influence students' creative thinking in entrepreneurship and marketing projects.

Entrepreneurship and marketing education: contextual influences on student creativity in innovation projects

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This study aims to explore how different educational contexts influence students' creative thinking in entrepreneurship and marketing projects.
Survey data collected from students in France and Sweden
Investigated factors such as choice, intellectual maturity, and competition
Explored both ex ante and ex post perspectives of creative thinking processes
Entrepreneurially oriented tasks enhance direct creative responses, particularly when students can choose their topics.
Greater intellectual maturity correlates with improved creative thinking on assigned tasks.
Differing perceptions of competition are observed before and after tasks, influencing creative thinking processes.

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Exploratory study examines creativity in innovation projects among students in France and Sweden, suggesting context shapes creative thinking.

Hultén et al. (2026) studied this question.

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Exploratory study examines creativity in innovation projects among students in France and Sweden, suggesting context shapes creative thinking.