The thrift bridge

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Frugality is the practical mechanism that converts abstract sustainability values into actual responsible consumption, making thrifty, reuse-and-repair-minded consumers a high-converting segment for businesses—provided the responsible option isn’t framed as a costly luxury. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.