Privacy in context: an evaluation of policy-based approaches to location privacy protection

In this article, we expand upon earlier analysis of location-service-related privacy policies in the public and private sector. Our intent is to identify key privacy components in an effort to more clearly and consistently address the privacy expectations of the public through the protections provided them by service and product providers. Through use of content analysis, we aim to determine how understandable current privacy policies are to the average consumer, how comprehensively they address identified components of privacy, and how consistently privacy is treated in the location arena. It is hoped that this analysis will assist with the development of practical and comprehensive approaches to privacy preservation in the area of intelligent transportation systems and location-based services.