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When the AACSB/EBI Undergraduate Business Exit Survey (Survey)1 is administered to graduating business students, the results tend to be similar for all participating institutions. Of the 14 areas measured through the Survey, "placement and career services" receives the lowest ratings from students. Because the Survey ratings for graduating College of Business (COB) students at one regional university were significantly lower than those from the other colleges of business, the authors of this article developed a program to help COB students have more positive career planning and placement experiences.
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Pritchard et al. (2004) studied this question.
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