The Central Piedmont Community College Libraries have been successful in creating positive expectations from the CPCC com-munity by connecting an official library logo with quality library ser-vice. The creation of the CPCC Libraries' logo CLICK was a process that spanned several months. A history of this process details the meetings and design work needed to finalize the creation. Discussion includes sev-eral ways CLICK has been used in public relations efforts and awards the library has won for CLICK.
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Gena Moore (2006) studied this question.