Enhancing Entrepreneurial Leadership: A Focus on Key Communication Priorities

Entrepreneurship is fundamentally a way of thinking that facilitates the achievement of goals through innovative products and/or operations. To accomplish the desired outcomes, entrepreneurs typically gather around them a team of associates to make success possible. In the leadership of this team of individuals, communication plays a significant role. A review of research has identified seven key communication priorities that are important factors in entrepreneurial leadership; the purpose of this article is to explicate briefly each of these priorities, and illustrate their application within major entrepreneurial-led organizations. The seven priorities are: (1) Paradoxical Thinking that nurtures understanding based upon use of both hemispheres of the brain; (2) Controlled Reflecting that fosters reactions based upon internal self-talk rather than external events; (3) Intentional Focusing that facilitates the ability to be centered on expected outcomes; (4) Instinctive Responding that cultivates the ability to recognize and use intuitive impulses; (5) Inclusive Behaving that nurtures actions based upon a concern for the whole; (6) Purposeful Trusting that places confidence in events and processes that accompany change; and (7) Relational Being that fosters strength by maintaining positive interactions with others.