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Based on the current development status of e-commerce live broadcasting in China, this paper predicts the development prospects of e-commerce live broadcasting on the basis of analyzing the successful elements, advantages and disadvantages of e-commerce live broadcasting. This paper points out that e-commerce live broadcasting will become the "standard configuration" of e-commerce, brand and business in the future, which can continue to develop continuously.
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Fengju Hou (2021) studied this question.
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