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January 1, 1997Economics LettersOpen Access

Why are so many goods priced to end in nine? And why this practice hurts the producers

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Abstract

The widespread phenomenon of goods being priced at D dollars and 99 cents is explained without abandoning the assumption of full rationality; and it is shown that as a consequence of such pricing it is the producers who are generally worse off.

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Cite This Study

Kaushik Basu (1997) studied this question.

synapsesocial.com/papers/6a761a9ffa1990f79e613fa5 https://doi.org/10.1016/s0165-1765(97)00009-8

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