Sustainable Enterprise Excellence and the Continuously Relevant and Responsible Organization

Innovation and sustainability are critical to the design, activities, results, and financial viability of organizations. These support one another, with “sustainable innovation” addressing economic sustainability, and “innovating for sustainability” addressing societal and environmental sustainability. These have gained traction as partial means of confronting economic, environmental and societal challenges, but the growth rate of these challenges has thus far exceeded trajectory, scale, and velocity issues surrounding enterprise innovation and sustainability efforts and capabilities. Innovation and sustainability of the necessary trajectory, scale, and velocity are strategically integrated to deliver what we refer to as innovating sustainability. This provides an accelerated means path toward sustainable enterprise excellence, and hence toward the asymptotic aspiration of being a continuously relevant organization. Introduced for the first time are the concepts of innovating sustainability, sustainable enterprise excellence (SEE), and continuously relevant organizations (CRO).