Visual Social Media and Black Activism: Exploring How Using Instagram Influences Black Activism Orientation and Racial Identity Ideology Among Black Americans

During the civil unrest emphasizing the Black Lives Matter movement amid the COVID-19 pandemic, Instagram was widely adopted by activists, journalists, and the general audience to disseminate and gather information about critical social issues and protests. Through a survey sampling Black Instagram users ( N = 402), this study examined how Black people’s use of Instagram and its specific features—Instagram Carousel, Instagram Live, Instagram Story, standard post, and comment section—influenced their Black activism orientation, in-app activism engagement, and Black racial identity ideology. The results indicated that, along with Instagram use, Instagram network politicalness, diversity, and authenticity are also important predictors.