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June 13, 2009Manufacturing & Service Operations Management

Customer-Driven vs. Retailer-Driven Search: Channel Performance and Implications

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Authors

LJLi JiangRARavi Anupindi

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Jiang et al. (2009) studied this question.

synapsesocial.com/papers/6a7645ef8e31ea4274087abehttps://doi.org/10.1287/msom.1090.0258
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