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Patient safety during medical procedures and services is a priority issue. However, the patient can interpret this safety at various levels and this affects the perception and quality assessment. In the paper the method of evaluating the quality of medical services in term of improving the potential of employees in an international service enterprise has been presented. These methods based on the conceptual service quality model in the context of development and International Human Resources Management (IHRM). The research took the form of a questionnaire, which was filled in by customers after using the services of the dental office. The research included five areas for improvement in the field of Human Resources Management, based on the priority: first impression, knowledge, competence, involvement, empathy, i.
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Klimecka-Tatar et al. (2021) studied this question.
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