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The paper discusses the Balanced Scorecard model in one bank that operates on Serbian market. To obtain a more complete image of the bank efficiency in the long term, it is necessary to include non-financial indicators, such as clients' perspective, internal business processes, as well as learning and growth. The results showed that proposed model can be used in banking sector in one transition economy. Balanced Scorecard has been allowed bank's managers to assess all factors in order to implement strategic goals.
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Kontić et al. (2022) studied this question.
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