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This study of Sky News, run by Britain's main satellite station, suggests that its decision to provide intensive coverage of the 1997general election was determined less by hopes of commercial payoff than a desire for self-respect and the admiration of politicians and fellow broadcasters. This symbolic agenda boosted the self-image of Sky staff as major media players and ensured a continued adherence to conventional notions of public service broadcasting.
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Sanders et al. (2000) studied this question.
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