Predicting the usage of an advanced communication technology

Despite the advantages associated with computer-mediated communication technologies, many people do not use such systems even when they are readily available. Efforts to identify the variables which mediate the relationship between the introduction of such technologies and their use have only recently become the focal point of systematic investigation. This paper explores the effects of three categories of predictor variables on the usage of a voice store and forward communication system. The variables include the individuals’ attitudes toward the technology, their prior experiences with the voice message system, and the nature of their communication pattern. Data for this analysis were obtained from a mailed survey (N = 279, response rate = 78 per cent) of employees who were listed as subscribers of the company's voice mail (i.e., VOX). Regression analyses indicate that the strongest predictor of VOX usage was the respondent's attitude toward the system. Length of prior experience was also positively associated with the extent of current usage. Respondents, however, were less likely to use the system when communicating with subordinates. Implications for the design and implementation of computer-mediated communication channels are discussed.