Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles

Most studies that have developed and validated models and instruments in consumer affairs research have used U.S. samples. As a result, their cross‐cultural generalizability remains unknown. This study reports a cross‐cultural examination of a scale for profiling consumers' decision‐making styles using a New Zealand sample. Examination of the scale's psychometric properties (i.e., dimensionality and reliability) offers general support for the scale's applicability to a different culture. Some differences were detected, however. The paper concludes with a discussion of these differences and the implications of the findings.