It is time to replace publish or perish with get visible or vanish: opportunities where digital and social media can reshape knowledge translation

Knowledge translation (KT) is defined as ‘the synthesis, exchange and application of knowledge by relevant stakeholders to accelerate the benefits of global and local innovation in strengthening health systems and improving people’s health’.1 We acknowledge the growing number of theories, models and frameworks to guide researchers and policy makers on all the complexities of KT.2 The aim of this analysis is to discuss how journal publishers, researchers and health professionals can use digital innovation (ie, application of new technologies to existing practices and problems) to reshape the KT path in healthcare. innovation = The application of new technologies to existing practices and problems (eg, using digital social media to facilitate knowledge translation). will outline (1) how digital innovation has already changed journal publishing, (2) the current digital and social media landscape with its limitations and (3) highlight opportunities to reshape the KT path in a rapidly evolving area. We intend to guide journal publishers, researchers and other stakeholders to help ensure they do not become irrelevant in the face of digital innovation.