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AI is a high-tech technology that is rapidly emerging as an important force in the competitive nature of businesses today. This study examines what the emerging application of AI tools, specifically machine learning, data analytics, and predictive modeling, are doing to the process of making, implementing, and evaluating strategic decisions made by companies. This paper will explore the strategic advantage, problem and the impact of applying AI in the business processes based on the analysis of multiple literature sources, comparative research and case studies.
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Dr. Nour Marwan Bashabsheh (2026) studied this question.
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