Comparative analysis of two renowned string quartets' engagement with new music highlights their unique branding strategies.
This article considers string quartets that specialise in new music but maintain their identity as a string quartet, taking as case studies two ensembles founded in the 1970s, the Arditti String Quartet and the Kronos String Quartet. Their attitudes towards repertoire, genre and branding are compared.
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Laura Tunbridge (2026) studied this question.
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