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With the rising demand for globalisation, many organisations are now enforcing different strategies and measurements to maintain their competitive advantage in the international market. Expatriation has become a global trend due to the continuous demand for talents, skills, and knowledge worldwide and other reasons due to financial needs. This study aims to identify the effects of the four acculturation strategies on the expatriate workers' assimilation, integration, separation, and marginalisation, and their impact on the motivation and intention to stay of the expatriate workers in their organisation. Alderfer's ERG theory of motivation was used to support this study as motivation can simultaneously reach multiple levels of need. The hayes process macro was applied to determine the relationship between the variables of this research paper. The research findings showed that expatriate workers whose acculturation is more on assimilation and marginalisation strategy have higher motivation and intention to stay in the organisation.
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Chiu et al. (2021) studied this question.
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