Answers are grounded in this paper and cite their sources.
This study examined the choice factors and alternative activities involved when choosing a particular riverboat casino over its competitors. These factors are considered important in the Chicago metropolitan area where five relatively similar riverboat operations exist in close proximity. Chi-square analyses revealed that the choice factors most important among frequent gamblers were related to service quality; recommendations by friends/ relatives were most influential among occasional gamblers; and among infrequent gamblers the novelty of the riverboat experience was the most important choice factor.
No takes yet. Share an insight, caveat, or question.
Turco et al. (1996) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: