This article examines the mechanisms through which AI technologies shape operational efficiency and corporate strategies in the digital economy. Drawing on Stanford AI Index 2025, McKinsey, BCG, Deloitte, and Grand View Research, the study systematises AI typology (ANI, AGI, ASI) and identifies three value-generating mechanisms: process automation, data-driven insight generation, and personalisation of customer experience. Special focus is placed on AI voice agents – growing from USD 2.4 billion in 2024 to a projected USD 47.5 billion by 2034. Sector applications in healthcare, retail, manufacturing, and finance are analysed. A distinction is drawn between AI adoption and genuine business transformation, concentrated among capability-mature organisations. Strategic recommendations for responsible, human-centred AI adoption are formulated, with implications for Ukrainian enterprises during post-war economic reconstruction.
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Макаревич et al. (2026) studied this question.
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