The Language of Altruism: The Effects of Language, Dress, and Ethnic Group

Summary Ninety-six male and female Ss were exposed to a Spanish E speaking Spanish, a Spanish E speaking English, or an Anglo E speaking English, who requested change for a dime. Sex and clothing (well dressed or sloppy) of E were also varied, creating a 3 × 2 × 2 × 2 design. Both helpfulness and language of S served as dependent measures. Spanish Es speaking Spanish were helped the most, and Anglo Es helped the least. Es were helped more when well dressed than when sloppily dressed. A strong modeling effect for language was found—viz., Ss were likely to respond in the language in which they were addressed; however the altruism and language of Ss were not related.