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Highlights• We examine the construction of organizational identity of the IOC when confronted with doping in sport.• We embed our study in a new institutional and discourse analytical set-up.• After the 1988 Seoul doping scandal the IOC employs a warfare genre.• The 1998 doping scandal reveals the failure of the IOC war against drugs in sport.• The World Anti-Doping Agency is an outcome of the IOC institutionalization failure.
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Wagner et al. (2013) studied this question.
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