The Health Enhancement Research Organization (HERO)

An opportunity has been presented to the health promotion and disease prevention community by traditional mainstream medicine. For decades, the majority of health care providers operated through a fee-for-service system. It was a blank check policy with few, if any, controls. The more physicians did, the more they were paid. The more services delivered, the greater the revenue. As a result, the cost of health care increased an average of 20% per year during the 1980s. 1 This has caused the health care delivery system to undergo unprecedented changes. They range from a failed attempt at sweeping federal control 2