Strategies of Effective New Product Team Leaders

For high-technology firms that depend on new technology-based products, speed has become a source of Competitive advantage. In the pursuit of accelerating new product development, many are entrusting product innovation to cross-functional teams, which often include not only representatives from multiple functional groups, but also from leading suppliers, customers, and re-sellers. The popularity of these teams has soared in recent years and they are credited with reducing errors, improving new product decisions, and effectively organizing workflow.