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December 6, 2018International Marketing Review

Appreciating vs venerating cultural outgroups

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Authors

MCMark ClevelandABAnjana Balakrishnan

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Cleveland et al. (2018) studied this question.

synapsesocial.com/papers/6a7a57dd14b028facf0e4dd7https://doi.org/10.1108/imr-09-2018-0260
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