Effect of Web‐based interactive tailored health videos on users' attention, interactivity, overall evaluation, preference and engagement

This is the authors' abstract. We don't add key points for this paper.

Web‐based interactive tailored approaches hold much promise as effective means for delivering health education and improving public health. This study examines the effects of web‐based interactive tailored health videos on attention, interactivity, overall evaluation, preference and engagement to health messages using a survey questionnaire. Sixty‐eight college students were randomized to examine one of two conditions: a web‐based interactive tailored health video or a static site on the same health topic. A survey questionnaire examined participants' self‐reported perceptions about their viewing experience including: attention, interactivity, overall evaluation, preference, and engagement. Results show that the attention, interactivity, overall evaluation, preference and engagement were significantly higher when viewing the web video compared to when viewing the static site, indicating greater scores, which was confirmed by the self‐reported data. These results suggested that interactive tailored health intervention programs achieved a relatively greater effect on attention, interactivity, overall evaluation, preference and engagement indicated by self‐report, when compared to static message delivery.